Before Nearmap, planners used Google Maps to develop traffic plans but realised the ground condition was different from the imagery during site inspection, for example, Google imagery showing an intersection which is actually a roundabout. Planners had to travel back to the sites multiple times and reassess the actual site conditions. With over 100 projects across the state, this significantly increased JAG Traffic’s monthly travelling costs. It also delayed the turnaround time to submit plans to customers.